For over a decade, I've made complex products feel cohesive and simple, at companies ranging from early-stage startups to enterprises. Most often that means untangling systems that have outgrown their original design (permissions and access models, legacy tooling, fragmented experiences) and leading teams through the cross-platform work of rebuilding them. When I'm building from zero, as I did as founding designer on an AI legal platform and a security product, I bring that same lens and design for scale from day one.
Along the way, I get product, engineering, and leadership aligned on what we're building and why, and I help design teams raise the bar on how they work.
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Redesigned Point.me's information architecture, free tier, and onboarding so the product works for people who aren't points experts. Signups doubled, and plan subscriptions rose 4–10%.
Rebuilt Calendly's permissions system, where years of fast decisions had added up to a rigid model, into a modular one that scales from solo users to global enterprises. Led five design streams; unlocked enterprise accounts sales couldn't previously pursue.
Founding designer for an AI-powered "TurboTax for legal help." Shaped the product from 0 to 1, with a lawyer within reach at every step. New customer acquisition grew from 1–2 a week to 60–100 a week.
Replaced three slow, disconnected legacy tools with a single platform for thousands of grocery-industry users. Got a stalled design process moving again, then led the decisions behind a clearer product. NPS rose by 72 points.