Beyang Shi

Hi, I'm Beyang.

Principal Product Designer | UX Architect | Systems Thinking

For over a decade, I've made complex products feel cohesive and simple, at companies ranging from early-stage startups to enterprises. Most often that means untangling systems that have outgrown their original design (permissions and access models, legacy tooling, fragmented experiences) and leading teams through the cross-platform work of rebuilding them. When I'm building from zero, as I did as founding designer on an AI legal platform and a security product, I bring that same lens and design for scale from day one.

Along the way, I get product, engineering, and leadership aligned on what we're building and why, and I help design teams raise the bar on how they work.

View Selected Work ↓

SELECTED PROJECTS

Case Studies

Point.me case study

Point.me

POINTS TRAVEL

Redesigned Point.me's information architecture, free tier, and onboarding so the product works for people who aren't points experts. Signups doubled, and plan subscriptions rose 4–10%.

Calendly case study

Calendly

ENTERPRISE SCHEDULING

Rebuilt Calendly's permissions system, where years of fast decisions had added up to a rigid model, into a modular one that scales from solo users to global enterprises. Led five design streams; unlocked enterprise accounts sales couldn't previously pursue.

DocDraft case study

DocDraft

LEGAL AI

Founding designer for an AI-powered "TurboTax for legal help." Shaped the product from 0 to 1, with a lawyer within reach at every step. New customer acquisition grew from 1–2 a week to 60–100 a week.

84.51 case study

84.51

BIG GROCERY DATA

Replaced three slow, disconnected legacy tools with a single platform for thousands of grocery-industry users. Got a stalled design process moving again, then led the decisions behind a clearer product. NPS rose by 72 points.