FEATURED SCREENS
What shipped
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DocDraft set out to be the first AI-enabled general counsel for small businesses: a "TurboTax for legal help." As founding designer, I designed the product from 0 to 1, designing an AI-guided, trust-first experience for people navigating legal matters with no in-house counsel and no easy alternative. New customer acquisition grew from 1 to 2 a week to 60 to 100 a week with an average growth rate of 70% month-over-month.
Most small businesses have real legal needs and nowhere good to take them, stuck between doing it themselves or paying a law firm more than they can afford. Individuals hit the same wall. Most people going through a divorce or custody fight end up representing themselves, not by choice, but because there's no real middle option.
I kept coming back to an unlikely comparison while we figured out DocDraft's direction: TurboTax. What made it work wasn't the price, it was how it turned something genuinely complicated into plain, human questions, building trust along the way, with a professional always one click away if you needed one. I thought DocDraft could do the same for legal help: give people the tools to handle most of it themselves, with a real lawyer reachable when they needed one, and a growing record of their own legal history along the way.
stepwise, adaptive questionnaires let DocDraft serve the long tail of legal needs, something fixed-template tools structurally can't do
a human lawyer was always one step away, at every stage
Founder-level ownership — as sole designer, shaping product direction alongside engineering and legal from day one
showing the process before asking for commitment consistently outperformed hiding complexity